Client satisfied like they eatin on a snickers

Oh internets... I really do love you.

The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site.



Lyrics:

Your site design is the first thing people see

it should be reflective of you and the industry

easy to look at with a nice navigation

when you can't find what you want it causes frustration

a clear call to action to increase the temptation

use appealing graphics they create motivation

if you have animation

use with moderation

cause search engines can't index the information

display the logos of all your associations

highlight your contact info that's an obligation

create a clean design you can use some decoration

but to try to prevent any client hesitation

every page that they click should provide and explanation

should be easy to understand like having a conversation

when you design the style go ahead and use your imagination

but make sure you use correct color combinations

do some investigation, look at other organizations

but don't duplicate or you might face a litigation

design done, congratulations but it's time to start construction

follow these instructions when you move into production

your photoshop functions then slice that design

do your layout with divs make sure that it's aligned

please don't use tables even though they work fine

when it come to indexing they give searches a hard time

make it easy for the spiders to crawl what you provide

remove font type, font color and font size

no background colors, keep your coding real neat,

tag your look and feel on a separate style sheet

better results with xml and css

now you making progress, a lil closer to success

describe your doctype so the browser can relate

make sure you do it great or it won't validate

check in all browsers, I do it directly

gotta make sure that it renders correctly

some use IE, some others use Flock

some use AOL, I use Firefox

title everything including links and images

don't use italics, use emphasis

don't use bold, please use strong

if you use bold that's old and wrong

when you use CSS, you page will load quicker

client satisfied like they eating on a snicker

they stuck on your page like you made it with a sticker

and then they convert now that's the real kicker

make you a lil richer, your site a lil slicker

design and code right man I hope you get the picture

what I'm telling you is true man it should be a scripture

if it's built right you'll be the pick of the litter

everyone will want to follow you like twitter

competition will get bitter and you'll shine like glitter

if you trying to grow your company will get bigger

design and code right man can you get with it